Every year for the past 12, Lexus has held it’s “December To Remember” Event. It was/is an advertising masterpiece. The holiday style music, the beautiful snowy landscapes, images that have you smelling essence of evergreen Christmas trees and warm vanilla cookies in the kitchen and it all crescendos into the excited, teary eyes realization that someone has gotten damn near the best big ticket present imaginable, if you like that sorta thing. Lexus make me want/ imagine/ believe that one day I too could have the Lexus of my dreams waiting in my snowy driveway, perfectly shoveled clean of course. It doesn’t get any better than that and each time the commercial comes on no matter how hard I try to look away and tell myself, “Lexus is full of it”. My eyes and ears and mind wander or are drawn back to the exact place Lexus wants me to be in. If I had the money, I’d be on a Lexus lot somewhere in Georgia making this MY” December To Remember”.
Needless to say, I believe Lexus’ ad campaign has worked. However, you are probably saying this is a rather lengthy introduction to…. “what is this piece about?” It is about the 2012 Presidential Race. Today is the day when some people will be happy and others not-so-happy. It is not going to be the end of the world, but it will be a new beginning. I take a deep breath as I write this, I have been up since 6 okay 5:50 A.M. I have done everything in my power to stay away from the television and news websites. At this point in time I have been successful but it is not quite 9’o clock in the morning. I, like most of my friends and associates, have work to do. Fortunately, for my state of mind, the schedule is rather light, unfortunate for my state of finances though. Nonetheless, I still have time to think. I think back to a day in November when history was made in this great country of ours. A day when people of color, black people, sighed a sigh of relief and shed tears of disbelief because a country that had not always been kind to us, a country that had not always been fair to us had a meeting of minds and hearts. A day when a collective cross-sectioned group said, I want this guy to run our nation and I don’t care what he looks like.
I am not a political analyst, I am probably not the most informed individual you will meet. I am passionate though, therefore when I read something or see something on the airways that upsets me, I am more prone to turn it off, close the book on, or move along, than to continue with the prospect I may become incensed. This has not been a clean campaign but I do not think it was the dirtiest either; partially because the President’s opponent could NOT drudge up a significant amount of dirt, but mostly because there isn’t any of significance. No one can question Barack Obama’s character, so they question his birth right. No one can question his intelligence, so they question his decision making. No one can question his ability to lead in dire situations, so they try to take credit away from him and give it to someone/anyone but him. President Obama called for change last time, well his opponents are using that battle cry against him now.
It is perplexing and I am perplexed. I guess it can be summed up as , “you believe what you want to believe”. I have blamed and/or credited this campaign with everything from my departure from a church I thought I loved to loosing clients. I have argued, debated and pleaded with my husband and sons about the rolls of this election, voting in general, and what it all means. In my small family I have a cynic, a bleeding heart, and a radical. My role is to referee these people, while sifting through MY feelings .
This has been a battle, an emotional roller-coaster for many, myself included. Yet in a few hours it will HOPEFULLY be over. I hope and I pray that it goes the way I want it to go. I have to be honest. I want this to end with me felling like I do when I finish watch one of those Lexus commercials. The music faintly playing from another room and you still can recognize this is in fact one of those commercials, but you are still drawn in. I want to feel like,”WOW.. one day, soon, maybe even tomorrow, AT LAST”, this is possible again.