Motivated by a lack of material.

Cheese-us Cry-us

I do love cheese. I am a semi-lover really. My cheese needs to be on something or served with something for me to fully enjoy it. I cannot say I have often eaten a simple cheese sandwich. I have had my share of grilled cheese sandwiches though.

Recently, I saw a commercial about a  “new”sandwich being served by a national chain restaurant, it took me into a tornado of cheesy fast-food memories. I started with how adding cheese to a sandwich used to(during my adult life recollection) cost anywhere from 5 to 10 cents.I clearly remember rationalizing NOT paying 20 cents for that same cheese especially if the sandwich was going home to be eaten. Now depending on where you are that cost is 50 to 80 cents. Really, for some processed cheese food product high in fat, sodium and ultimately calories.

Honestly, it is not simply the cost we pay for this “food” it is the mindset. Sandwiches and entrees alike are given a whole different classification just because this product is added to it. Look around, there is no escape we even put cheese on desserts. A morning danish, a slice of apple pie or a creamy cannoli, it is there.Wow folks it is JUST cheese. It adds a little flavor but changing the entire eating experience for it’s addition?Wow folks it is JUST cheese. It adds a little flavor, but changing the entire eating experience for it’s addition?

I laughingly tossed out titles with my son: “Say Cheese”, “I’ll have Mine with Cheese”immediately came to mind. However, “Cheese Us Cry Ust” won out because of the phonetic play on words.

The irony of this all hit when I saw and advertisement for a sandwich that highlighted ranch in its name. I thought,” I wonder if they are actually charging more for this sandwich because it now has ranch dressing in opposed to mayonnaise?”  What’s next mustard and ketchup? At the most minor and primitive level the accessories,  the add-ons, the extras are sucking us in. As a cheese lover, I am NOT telling you to stop ordering cheese. I am merely suggesting if we all stopped doing this, perhaps it would discourage the industry from overcharging us for such a minor adjustment and make them think twice about expanding on the idea.


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