Senior’s Day Discounted
It had disappeared a few years ago to the dismay of many. Afterall, we have earned any little retail perk the grocers, clothing stores, etc. cared to bestow on us. We all know what the reversal was about; greed AND the fact our group, the baby boomers, are just too doggone big!
I could not believe it when one of the two markets I frequented decided the discount day was to be no more. I then decided I would take MY business to the other store for that reason alone. Low and behold a few short months later my second choice followed suit and my discount day was totally gone. I mean it wasn’t a huge savings, it really broke down to sales tax, but it was the principle of it all. I once again shifted my loyalty to another store, a store that did not give the discount either, but it felt like a “show of power”. This new store never had given the discount, yet I made the informed decision to spend my hard-earned retired dollars at a place that had no real care about where I was in my working career or chronologically in life itself. I told myself, “At least this market did not start something and then abruptly stop.”
Well, I can happily report our senior discount has returned. Here I am paying homage to store chains that are doing something that is a tiny step above dangling a carrot ahead of a racehorse. Yet, we will accept this perk. The parking lot which is normally pretty empty in the early morning of a weekday is packed. I find there is a shortage of the smaller shopping carts, but notice the large ones designed for parents with babies and toddlers are in abundance. I ventured inside; I did not really need anything much so I feel like I can make my selections without the aid of a cart, but I did find a lone abandoned one to utilize. My peers were out in force, moving up and down the aisles with purpose if not with speed. We smiled from behind our masks at one another as we approached the check-out area. I went to self -service to avoid the wait, after all I AM a busy retired lady. I asked the attendant if I needed anything to note I am to get the senior discount he politely scanned his barcode, and I was ready to go. I was not asked for I.D. nor was I questioned about my age to determine eligibility. I simply checked out and proceeded to the parking lot.
I casually glanced around, noticing once again the gray brigade out in force. In a passing thought I found myself annoyed at the speed in which one of my elderly brethren was moving, I wanted to return my cart to the designated area but continue to be socially distance. Finally, the way was cleared, I thought of my mom later in life and how she vehemently objected to going to senior centers, because as she would say, she did NOT want to be around a bunch of old people. What has our society done to us? Then it occurred to me that with that small break in price (given and taken at will) …the senior discount, we too were being slighted, reduced, and yes discounted.