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Lost In The Magic Of The Moment

Glancing out of the corner of my eye I saw the commercial for Lucky Charms cereal and the special edition for St. Patrick’s Day which would turn your milk green Smiling I recalled some of the things that got me excited as a child. The simple things that seemed so very important at that time. I fast forwarded to when my boys were little, and how we as parents were able to provide them with the excitement and joy which took them over the moon from the aisles of the local chain toy store. Furthermore, that same feeling being recreated for my grandchildren. And while the local chain toy store has gone by the wayside, the memories are fresh. Realizing, of course, many of these sources of joy were merely gimmicks devised by the marketing geniuses of their particular time did NOT take away that drawing power, at least not for the smallest consumers.

No one paid attention to the chemicals that we ingested to make our food turn a particular color, except some up-and-coming account manager that happened to notice this byproduct as his own kids ate this same cereal. No one cared that the poorly made plastic toys which sold for pennies were health hazards. All that was known or cared about, at the time was it was entertaining and it made us feel good. Now in our complicated lives where many are beginning to enjoy times that do not include work as we traditionally knew, we are also searching for something/anything that will occupy our time, slightly challenge our minds, and bring us some of the joy life has to offer. Our momentary magic…slightly outside our grasps yet clearly in sight..